5 Powerful Reasons Why Business Signs Matter
A survey conducted revealed some compelling statistics about how impactful high quality business signage can be for businesses. Signs for business serve as covert salespeople, drawing in potential customers, reinforcing brand identity, and boosting business visibility. Whether you own a retail store, restaurant signage, or service-based company, investing in professional signage can yield significant advantages. Let's explore five powerful reasons why business signs matter and how they can elevate your business.
#1: ENCOURAGES CONSUMERS TO ENTER YOUR STORE
Did you know that nearly 76% of consumers enter a store solely because of it's business signage? A well-crafted customer business sign acts as an invitation, drawing people in to your business. On the other hand, a poorly designed or neglected sign can turn customers away before they even step inside. Investing in a visually appealing Storefront sign ensures that you make a strong first impression and increase foot traffic.
#2: MOTIVATES CUSTOMERS TO MAKE A PURCHASE
A substantial 68% of consumers have purchased a product or tried a service simply because a Commercial Sign caught their attention. Your Business Sign serves as a marketing tool, communicating professionalism, trust, and quality. A striking, well-lit LED Business Sign reassures potential customers that your products and services are worth their investment.
#3: BOOSTS WORD-OF-MOUTH MARKETING
Three out of four consumers (75%) have recommended a business to someone else based only on its custom signage. When your sign stands out, it becomes a conversation starter, leading to organic word-of-mouth marketing. A unique or creative sign can leave a lasting impression, encouraging people to share their experience with friends, family, and on social media. In today's digital age, a striking business sign can even go viral, giving your business free advertising.
#4: REFLECTS THE QUALITY OF YOUR BUSINESS
More than two-thirds of consumers believe that a Storefront Sign reflects the quality of its products and services. A well-maintained stylish Business Sign conveys professionalism and credibility, while a faded or misspelled sign can make your business appear untrustworthy. Customers are more likely to engage with businesses that demonstrate attention to detail, and your sign is often the first representation of your commitment to quality.
#5: PREVENTS LOSS OF POTENTIAL CUSTOMERS
Business signage doesn't attract customers - it also prevents you from losing them. Approximately 60% of customers say they won't enter a business without a clear Business Sign, and 52% admit they are less likely to visit a business if its sign is poorly made or contains spelling errors. Your outdoor Business Sign should not only exist, but be clear, readable, and visually appealing. The absence of a sign, or the presence a subpar one, signals a lack of professionalism and can drive customers away from your business and straight to your competitors.
How Many Signs Should Your Business Have?
Consumers believe that businesses should have at least two to three signs to establish business credibility and brand awareness. This means that beyond a Storefront Sign, additional Commercial Signage such as Directional Signs, Monument Signs, and Pylon Signs, can reinforce your brand and ensure customers can easily find you.
For credibility and ease of navigation, a Business should have the following:
- A Retail Sign (or Storefront Sign) to label the business and its location.
- A Monument Sign (or a Pylon Sign) to draw attention from the street or freeway.
- A Directional Sign to direct customers to your business in a busy or crowded complex.
How To Transform Your Business Sign Into a Landmark
The best Business Signs don't just inform-they become local landmarks. When people start referring to your business by your sign, you know you've made a lasting impact. Think about iconic signs like the Hollywood sign, the neon glow of signs on Times Square, or the instantly recognizable arches of McDonald's. While your business may not be a global brand (yet!), you can still create a sign that leaves a memorable impression in your local area.
A well-designed custom Business Sign does more than just communicate your business name, it becomes an identifying feature that customers associate with quality, reliability, and trust. high-quality materials, expert craftsmanship, and innovative designs ensure that your Outdoor Signage stands out and endures the test of time. As Landmark Signs Inc., we specialize in creating custom Commercial Signs that make businesses unforgettable. Whether you want a modern LED Sign, a classic Wood Sign, or an elegant Gold Leaf Sign, we can help turn your Business Signage into a local landmark.
Choosing the Right Sign For Your Business
There are numerous types of Business Signs available, each serving a unique purpose. Here are some of the most effective signage options:
- Storefront Signs - Your primary visual handshake with customers, these signs establish your brand instantly and invite people in a clear, professional presence.
- Monument Signs - Ideal for businesses located near roads, providing high-visibility signage that captures attention even from a distance.
- Pylon Signs - Towering Pole Signs make your business visible from afar, perfect for shopping centers, gas stations, hotels, and any center near a freeway.
- Illuminated Signs - LED Signs, Neon Business Signs, or backlit options that enhance nighttime visibility, making it easier for customers to find your business in any lighted condition.
- Wall Signs - Mounted directly on buildings or walls to provide instant brand recognition and a professional aesthetic for corporate signage.
- Office and ADA Signs - Regulatory ADA-compliant signage and Office Signage enhance accessibility while maintaining a sleek, professional look.
- Directional Signs - Wayfinding signage that helps customers navigate your property with ease, improving customer experience. These signs are a must-have for an business located in an office park, shopping center, or busy complex.
- Window Signs - Informative and decorative, often used for storefront window graphics to display business hours, services, or promotional messages.
- Wood Signs - Handcrafted, rustic Business Wood Signs provide a durable and artistic way to showcase your brand. These attractive sign types send the message of durability and charm.
- Gold Leaf Signs - A high-end luxury Business Sign that exudes elegance and professionalism, often used for law firms, and high-end brands.
Storefront Sign
Monument Sign
Pylon Sign
Illuminated Sign
Wall Sign
Office & ADA Sign
Directional Sign
Window Sign
Wood Sign
Gold Leaf Sign
Your Business Deserves High-Quality Signage
Investing in high-quality business signage is a strategic move that pays off in multiple ways. Not only does it attract and retain customers, but it also enhances brand recognition and credibility. A strong Custom Sign tells your story, sets you apart from competitors, and can even become an icon in your community.
With over 45 years of experience in designing and manufacturing professional Business Signs, Landmark Signs Inc. can help you find the perfect signage solution for your business. Our expert team understands how to blend artistry with marketing to cerate signs that attract customers and stand the test of time.
If you're ready to take your business to the next level with expertly crafted commercial signage, contact us today! Don't let potential customers pass you by-make a lasting impression with the right Business Sign!
FOR YOUR OWN BUSINESS SIGN CALL US OR TEXT US AT 714.637.9900.
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If you are an intrepid, passionate and visionary small businessperson, Landmark has a low-cost program for you!
With our exclusive Entrepreneur's Design & Estimate Service, Landmark will:
- Spend unlimited one-on-one time with you, finding out your needs and educating you about signs.
- Survey your location and its sign needs.
- Thoroughly determine any city or county requirements.
- Produce completely custom sign designs, tailored just for you and your brand. You'll be able to change them as much as you'd like.
- Provide you with a very competitive estimate.
Best of all, when you purchase the final product from Landmark, the fee will be rebated, making it essentially free!